#Marketing Research #Magme
060
1.Marketing
research is the function that links the consumer, customer, and public to the
marketer through
a.
Information b.
Sales. c.
Computer. d. All of
the above
2.In order
to offset unpredictable consumer behavior, companies invest in ________
a. Market
research b.
Computers. c.
E-Business. d. All of
the above
3.Dell
Computer might want to know a demographic breakdown of how many and what kinds
of people or companies will purchase a new model in its personal computer line
It is an example for
a. Market
research b.
Computers. c.
E-Business. d. All of
the above
4.Managers cannot always wait for information
to arrive in bits and pieces from marketing departments. They often require
________ studies of
a. Formal. b. Informal. c. Convenient d.
inconvenient
5.Managers
must know enough about marketing research to help in_________.
a. Organizing b. Controlling c. Planning d.
Leading
6.When the
problem has been defined, the manager and researcher must set
a. Research
Principles b. Research
objectives c. All of the
above
d. None of
the above
7.A
marketing research project might have _______ types of objectives
a. Causal b. Descriptive c. Exploratory d. All of the above
8.The second
step of the marketing research process calls for determining.
a. Sample
size b. Objectives c. Information needed d. All of the above
9.A
marketing researcher can gather secondary data, primary data, or both.
a. Yes b. No c. May be d.
All of the above
10.Only MNCs
prefer having this department
a. Sales
Department b. Marketing Research c. Production d. All of the above
ANSWER
KEYS
1.A
|
2.A
|
3.A
|
4.A
|
5.C
|
6.B
|
7.C
|
8.C
|
9.A
|
10.B
|
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