#Marketing
Ethics Magme 030
1. Which of these is a
purpose of shared organisational values?
a. Build Team Support b.
Influence marketing efforts
c. Guide managers'
decisions and actions d.
All of the above
2. Which of these is a
factor that affects ethical and unethical behaviour?
a. Ethical dilemma b. Diversity c. Teamwork d. Open communication
3. The term ___________
refers to principles, values and beliefs that define right and wrong behaviour.
a. Customer
satisfaction b.
Empowerment c. Innovation d. Ethics
4. Which of this is a
second stage of moral development?
a. Principled b. Conventional c. Pre conventional d. None of the above
5. A personality
measure of the strength of a person's convictions is called _________.
a. Locus of control b. Ego c. Ego Strength d. None of the
above
6. _________ is a
personality attribute that measures the degree to which people believe they
control their own fate.
a. Locus of control b. Culture c. Values d. None of the
above
7. Which of these is
one of the six characters that determine issue intensity?
a. Probability of harm b. Immediacy of consequences c. Proximity to
victims
d. All of the above
8. ____________ are
those individuals who raise ethical concerns or issues to others inside or
outside the organisation.
a. Entrepreneur b.
Whistle blowers c.
Social entrepreneur
d. Social impact
management
9. Rearrange the steps
in the decision- making process logically.
A. Identification of a
problem B.
Identification of decision criteria
C. Allocation of
weights to criteria D.
Development of alternatives
E. Analysis of
alternatives F.
Selection of an alternative
G. Implementation of
the alternative
a. GFEDCBA b. CDBAFEG c. ABCDEFG d. GCDABEF
10. Managers when plan,
organise, lead and control are called decision makers.
a. True b. False
ANSWER KEYS
|
1.D
|
2.A
|
3.D
|
4.B
|
5.C
|
|
6.A
|
7.D
|
8.B
|
9.C
|
10.A
|
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