#Marketing
Management #Magme 040
1- The culture of a company is conveyed through
a. Rites b.
Myths c.
Rituals d.
All of the above
2- A specialty
product is ________ intensively distributed than a shopping product
a. More b.
Less c.
Both of the above
3- The demand for a
product is ________ when price cut causes revenue to increase.
a. Income elastic b.
Price elastic c. Cross
elastic d. None of the
above
4- Contact awarded to
lowest bidder is known as
a. Negotiated contract b.
Open bid c. Closed
bid d. Open contract
5- Carrying the line
of only one manufacturer is known as
a. Exclusive assortment b.
Open bid c. Negotiated contract d. Deep assortment
6-“Image building”
objectives are common in _____ type of market structure?
a. Competition b.
Oligopoly c.
Monopoly d.
Monopsony
7-When the market is
run by a small number of firms that together control the majority of market
share is known as
a. Oligopoly b.
Duopoly c.
Oligopsony d. Perfect
competition
8-The following is
(are) the Tangible source(s)
a. Capital b.
Machines c. Raw
material d. All of the
above
9-The following is
(are) the Intangible source(s)
a. Information b.
Time c.
Technology d.
All of the above
10-In marketing,
______ is the focal point.
a. Profit b.
Sales c.
Customer d.
All of the above
ANSWER KEYS
|
1.D
|
2.B
|
3.B
|
4.C
|
5.A
|
|
6.B
|
7.A
|
8.D
|
9.D
|
10.C
|
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