#Marketing
Organization #Magme 050
1. Good marketing is no accident, but a result of
careful planning and ________.
A. execution B.
selling C.
strategies D.
research
2. Marketing management is ________.
A. managing the marketing process
B. monitoring the profitability of the company’s
products and services
C. the art and science of choosing target markets
and getting, keeping, and growing customers
through creating, delivering, and communicating
superior customer value
D. developing marketing strategies to move the
company forward
3. Chimney Sweeps employs people to clean
fireplaces and chimneys in homes and apartments.
The firm is primarily the marketer of which one of
the following?
A. An image B.A
service C.A good D. An idea
4. Marketers often use the term ________ to cover
various groupings of customers.
A. people B.
buying power C.
demographic segment D. market
5. The ________ concept holds that consumers and
businesses, if left alone, will ordinarily not
buy enough of the organization’s products.
A. production B.
selling C.
marketing D. holistic
marketing
6 .Which of the following would be the best
illustration of a subculture?
A. A religion. B.
A group of close friends. C. Your
university. D. Your occupation.
7. The buying process starts when the buyer
recognizes a _________.
A. Product B.
an advertisement for the product C.
a salesperson from a previous visit
D. problem or need
8. If actual performance exceeds the expected
performance of the product, Then customer is
___________________
A. Satisfied B.
Dissatisfied C.
Delighted D. Neutral
9. Bread and milk are which kind of products?
A. Specialty Products B. Convenience products C. Shopping products
D. Unsought products
10. Parents buy toys for their children act as
_______________ in the buying process.
A. Decider B.
Buyer C.
Maintainer D. All of
the above
Answer Keys
|
1.A
|
2.C
|
3.B
|
4.D
|
5.B
|
|
6.A
|
7.D
|
8.C
|
9.B
|
10.D
|
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