BANKING EXAM
SUBJECT: MARKETING ETHICS
1. Which of the following is an assumption of rationality
to rationale decision making?
a. Preferences are clear b.
Final choice will maximize payoff
c. The problem is clear and unambiguous d. All of the
above
Answer: d
2. ___________ is accepting solutions that are "good
enough".
a. Bounded rationality b. Satisfying
c.
Escalation of commitment d. None of the above
Answer: b
3. Making decisions on the basis of experience, feelings
and accumulated judgement is called as __________.
a. Decision making b.
Structured problems
c.
Intuitive decision making d. None of the above
Answer: c
4. Who is the CEO of Nike?
a. D. Perez's b.
John. T. Chambers c.
Phil Knight d. None
of the above
Answer: a
5. Which of this is not mentioned in decision-making
matrix?
a. Analytic b. Behavioral c. Directive d. Performance
management
Answer: d
6. Which software provides key performance indicators to
help managers monitor efficiency of projects and employees?
a. Management Information System b. Business Performance
Management
c. Enterprise Application Software d. Online analytical
Processing
Answer: b
7. ___________ is a rule of thumb that managers use to
simplify decision making.
a. Sunk – costs b.
Framing c.
Heuristics d. None
of the above
Answer: c
8. Availability bias is when decisions makers tend to
remember events that are most recent.
a. True b.
False
Answer: a
9. _____________ is a performance measure of both
efficiency and effectiveness.
a. Organizational behavior b. Organizational citizenship
c.
Employee productivity d. None of the above
Answer: c
10. The voluntary and involuntary permanent withdrawal from
an organization is called ___________.
a. Turnover b. Behavior c. Misbehavior d.
None of the above
Answer: a
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