Banking Exam- Marketing Ethics

BANKING EXAM

SUBJECT: MARKETING ETHICS

1. What is the natural perception of people on the process of recruitment and selection?

a. Positive                                                       b. Negative   

c. Both positive and negative                      d. None of the above

ANSWER: a. Positive

2. What is the main objective of the recruitment and selection process?

a. Recruit the right candidates                                b. Meet the high labour turnover

c. To reduce the costs of recruiting            d. None of the above

ANSWER: b. Meet the high labour turnover

3. What is the full form of AIDA - a four point guide used by experienced advertisers?

a. Create abstract, develop industrious ads, defiant and acceptable

b. Being accessible, should be inexpensive, detailed and alluring

c. Attract attention, develop interest, create desire and instigate action

d. None of the above

ANSWER: c. Attract attention, develop interest, create desire and instigate action

4. Which mode of recruitment is through advertisements, newspapers and want ads?

a. Direct                      b. Indirect                   c. On payroll              d. None of the above

ANSWER: b. Indirect

5. Which is the least expensive method for recruitments?

a. Walk - ins, write - ins and talk – ins                    b. Campus placements        

c. Employment exchanges                                         d. Consultants

ANSWER: a. Walk - ins, write - ins and talk - ins

6. What is the general fee charged by consultants?

a. 10 - 20 % of the first year salaries of the individuals placed

b. 20 - 50% of the first year salaries of the individuals placed

c. 20 - 30 % of the first year salaries of the individuals placed

d. None of the above

ANSWER: b. 20 - 50% of the first year salaries of the individuals placed

7. Identifying the right people in rival companies, offering them better terms and luring them away is popularly called as __________.

a. Competition                                  b. Acquisition
c. Poaching                                         d. None of the above

ANSWER: c. Poaching

8. Which of the following are general costs incurred in the recruitment process?

a. Costs of material

b. Costs of overtime and outsourcing while the vacancies remain unfilled

c. Costs of property                          d. None of the above

ANSWER: b. Costs of overtime and outsourcing while the vacancies remain unfilled

9. Which philosophies of recruiting have been mentioned by K. Ashwathappa in his book Human Resource Management?

A. Realistic job previews                 

B. Job compatibility questionnaire

C. Temporary employment

a. Both A & B             b. A & C            c. B & C                     d. A, B and C

ANSWER: a. Both A & B

10. _______ provides complete job related information (both positive and negative) to the applicants so that they can make right decisions before taking the job.

a. Job Compatibility Questionnaire            b. Realistic job preview                   

c. Market survey                                                       d. None of the above

ANSWER: b. Realistic job preview