BANKING EXAM
SUBJECT: MARKETING MANAGEMENT
1- The culture of a
company is conveyed through
a. Rites b. Myths c. Rituals d. All of the above
Answer: d
2- A specialty product is
________ intensively distributed than a shopping product
a. More b. Less c. Both of the above
Answer: b
3- The demand for a
product is ________ when price cut causes revenue to increase.
a. Income elastic b. Price elastic c. Cross elastic d. None of the above
Answer: b
4- Contact awarded to
lowest bidder is known as
a. Negotiated contract b. Open bid c. Closed bid d. Open contract
Answer: c
5- Carrying the line of
only one manufacturer is known as
a. Exclusive assortment b. Open bid c. Negotiated contract d. Deep assortment
Answer: a
6-“Image building”
objectives are common in _____ type of market structure?
a. Competition b. Oligopoly c. Monopoly d. Monopsony
Answer: b
7-When the market is run
by a small number of firms that together control the majority of market share
is known as
a. Oligopoly b. Duopoly c. Oligopsony d. Perfect competition
Answer: a
8-The following is (are)
the Tangible source(s)
a. Capital b. Machines c. Raw material d. All of the above
Answer: d
9-The following is (are)
the Intangible source(s)
a. Information b. Time c. Technology
d. All of the above
Answer: d
10-In marketing, ______ is
the focal point.
a. Profit b. Sales c. Customer d. All of the above
Answer: c
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