BANKING EXAM
SUBJECT: MARKETING MANAGEMENT
1. Marketing is an
organizational function and a set of processes for creating, communicating and
delivering value to customers and for managing customer relationships in ways
that benefits the organization and its stakeholders definition is given by
a) Philip Kotler
b)
The American Marketing Association
c) The Association of
National Advertisers
d) Peter
Drucker
ANSWER: b) The American Marketing Association
2. There is always, one
can assume, be need for some selling, But the aim of marketing is to make
selling superfluous said by
a) Philip Kotler
b)
The American Marketing Association
c) The Association of
National Advertisers
d) Peter
Drucker
ANSWER: d) Peter Drucker
3. Marketing people
market ______ types of entities:
a) four b) Eight c) ten d) two
ANSWER: c) ten
4. Marketing people
market following entities:
a) Goods b) Services c) Experiences d) All of the above
ANSWER: d) All of the above
25. At a fast-food
restaurant, what is marketed?
a) Goods b) Service c) a & B d)
None of the above
ANSWER: c) a & B
6. By orchestrating
several services and goods at places like amusement park and theme restaurant,
a firm markets:
a) Services b) Events c) Experiences d) None of the above
ANSWER: c) Experiences
7. In the software
industry, Bangalore is positioned as the
a) Silicon Valley of India b) Tech city of India
c) Power Hub city d)
Engineering City of India
ANSWER: a) Silicon Valley of India
8. In the tourism
industry, Kerala is marketed as
a) God's own country b) Heritage city
c) Orange city d) Mango city
ANSWER: a) Gods own country
9. Indian Government is
marketing India as a tourist destination through the ___________ advertisement
campaign.
a) Credible India b) Incredible India
c) Gateway to backwaters d) Gateway of India
ANSWER: b) Incredible India
10. Properties are
________ rights of ownership of either real property or financial property.
a) Tangible b) Intangible
c) Tangible as well intangible d) None of the above
ANSWER: b) Intangible
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