Banking Exam- Marketing organisation

BANKING EXAM

SUBJECT: MARKETING ORGANISATION

1. Product planners need to think about products and services on three levels. Each level adds

more customer value. Which one of the following is the most basic level that addresses the

question, “What is the buyer really buying?”

A. Actual product      B. Augmented product                     C. Core benefit                       

 D. Co-branding

ANSWER:  C. Core benefit

2. The mental act, condition or habit of placing trust or confidence in another shows which of

the following options?

A. Motive                   B. Belief                      C. Behavior                 D. Attitude

ANSWER:  D. Attitude

3. How do consumers respond to various marketing efforts the company might use? What is a

starting point of a buyer’s behavior?

A. Belief          B. Subculture             C. Post purchase feeling                    

D. Stimulus-response Model

ANSWER : D. Stimulus-response Model

4. Which one of the following factor relates to family that influences consumer behavior?

A. Cultural                  B. Social                      C. Personal                 D. Business

ANSWER : B. Social

5. Unique psychological characteristics that lead to relatively consistent and lasting responses to

one’s own environment refers to which one of the following?

A. Belief                      B. Culture                   C. Personality            D. Self-awareness

ANSWER : A. Belief

6. Which one of the following statements by a company chairman BEST reflects the marketing

concept?

A. We have organized our business to satisfy the customer needs

B. We believe that marketing department must organize to sell what we produce

C. We try to produce only high quality, technically efficient products

D. We try to encourage company growth in the market

ANSWER : A. We have organized our business to satisfy the customer needs

7. Which one of the following is a key to build lasting relationships with consumers?

A. Price of the product                     B. Need recognition              C. Customer satisfaction

D. Quality of product

ANSWER : C. Customer satisfaction

8. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation,

lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the

following characteristic?

A. Personal characteristics   B. Psychological characteristics                   C. Behavioral characteristics

D. Demographical characteristics

ANSWER : D. Demographical characteristics

9. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air

travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior

brand image in markets called ________.

A. business markets             B. global markets                  C. consumer markets

D. nonprofit and governmental markets                           E. service markets

ANSWER : C. consumer markets

10. The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.

A. marketing concept                       B. selling concept                  C. production concept

D. product concept               E. holistic marketing concept

ANSWER : B. selling concept