BANKING EXAM
SUBJECT: MARKETING ORGANIZATION
1. Good marketing is no accident, but a result of careful planning and ________.
A. execution B. selling
C. strategies D. research
ANSWER: A. execution
2. Marketing management is ________.
A. managing the marketing process
B. monitoring the profitability of the company’s products and services
C. the art and science of choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer value
D. developing marketing strategies to move the company forward
ANSWER: C. the art and science of choosing target markets and getting, keeping, and growing customers
3. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.
The firm is primarily the marketer of which one of the following?
A. An image B.A service
C.A good D. An idea
ANSWER: B.A service
4. Marketers often use the term ________ to cover various groupings of customers.
A. people B. buying power
C. demographic segment D. market
ANSWER: D. market
5. The ________ concept holds that consumers and businesses, if left alone, will ordinarily not
buy enough of the organization’s products.
A. production B. selling
C. marketing D. holistic marketing
ANSWER: B. selling
6 .Which of the following would be the best illustration of a subculture?
A. A religion. B. A group of close friends.
C. Your university. D. Your occupation.
ANSWER: A.A religion.
7. The buying process starts when the buyer recognizes a _________.
A. Product B. an advertisement for the product
C. a salesperson from a previous visit D. problem or need
ANSWER: D. problem or need
8. If actual performance exceeds the expected performance of the product, Then customer is
___________________
A. Satisfied B. Dissatisfied
C. Delighted D. Neutral
ANSWER: C. Delighted
9. Bread and milk are which kind of products?
A. Specialty Products
B. Convenience products
C. Shopping products
D. Unsought products
ANSWER: B. Convenience products
10. Parents buy toys for their children act as _______________ in the buying process.
A. Decider B. Buyer
C. Maintainer D. All of the above
ANSWER: D. All of the above
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